Digital marketing encompasses all marketing efforts that utilize digital channels and technologies to promote and advertise products, services, or brands. Unlike traditional marketing methods, which primarily involve physical media and offline interactions, digital marketing takes advantage of the vast online landscape to reach and engage with a global audience. It involves various strategies and techniques, each tailored to the specific digital platforms and tools available.
An ISO 9001:2015 &
Teacher Scientist Network Certified
Welcome to the Professional Certification Program in Digital Marketing! This comprehensive 90-day course is designed for beginners who are enthusiastic about exploring the world of digital marketing and leveraging its power to drive business growth. With over 20 years of industry and teaching experience, our expert instructors will guide you through the core concepts of digital marketing, including SEO, social media marketing, email marketing, and more. By the end of this program, you will have a strong foundation in digital marketing strategies and tactics, equipping you with the skills to succeed in the rapidly evolving digital landscape.
– Introduce the fundamentals of digital marketing and its significance in today’s business landscape.
– Develop essential skills in website optimization and search engine optimization (SEO).
– Understand the power of social media marketing and content creation.
– Learn effective email marketing techniques to engage and retain customers.
– Gain insights into digital advertising and campaign management.
The 90-day program is divided into ten modules, each focusing on core concepts in digital marketing:
– Understanding the basics of digital marketing
– Differentiating digital marketing from traditional marketing
– Exploring the digital marketing landscape and its various channels
– Basics of website creation and domain registration
– Introduction to Content Management Systems (CMS) like WordPress
– Designing user-friendly and mobile-responsive websites
– Understanding how search engines work
– Keyword research and on-page optimization
– Off-page SEO techniques and link building
– Introduction to PPC and Google Ads
– Creating effective ad campaigns
– Understanding ad metrics and optimizing ad performance
– Building an email list and segmentation
– Creating engaging email content and newsletters
– Measuring email campaign success and analytics
– Utilizing major social media platforms for marketing
– Creating compelling content for social media
– Social media advertising and analytics
– Crafting a content marketing strategy
– Creating various types of content (blogs, videos, infographics, etc.)
– Promoting and distributing content online
– Introduction to digital marketing analytics tools
– Measuring and analyzing website traffic and user behavior
– Reporting on key performance indicators (KPIs) and making data-driven decisions
– Understanding CRO principles and importance
– Identifying conversion bottlenecks and optimizing user experience
– A/B testing and improving conversion rates
– Developing a comprehensive digital marketing plan
– Setting realistic goals and defining target audiences
– Allocating budgets and resources effectively
1. Website Creation:
Build a personal blog or a small business website using WordPress or any other CMS. Focus on user experience, responsive design, and SEO optimization.
2. Keyword Research:
Perform keyword research for a specific niche or industry using tools like Google Keyword Planner or Ubersuggest. Identify high-potential keywords for SEO and PPC campaigns.
3. Social Media Campaign:
Create a social media marketing campaign for a hypothetical product or service. Design engaging posts, use appropriate hashtags, and track engagement metrics.
4. Email Newsletter:
Design and execute an email marketing campaign, including creating an email list, crafting compelling content, and measuring open and click-through rates.
5. PPC Ad Campaign:
Set up a small Google Ads campaign for a product or service. Monitor the performance and make adjustments to improve click-through rates and conversions.
6. Content Marketing:
Write a blog post or create a video relevant to your chosen niche. Promote the content through social media and measure its impact on website traffic.
7. Website Analytics:
Use Google Analytics or similar tools to track website performance, user behavior, and traffic sources. Analyze the data to gain insights and propose improvements.
8. Conversion Rate Optimization:
Identify areas of improvement on your website using CRO principles. Conduct A/B tests to optimize elements like call-to-action buttons or landing page layouts.
9. Competitor Analysis:
Choose a competitor in your industry and analyze their digital marketing strategies. Compare their social media presence, content marketing, SEO tactics, and PPC campaigns.
10. Digital Marketing Strategy:
Develop a comprehensive digital marketing strategy for a small business, including defining goals, target audience, channel selection, and budget allocation.
Tools & Technologies :
Social Media Marketing Tools:
Keyword Research Tools:
Keyword Research Tools:
Course Essentials :
This program is ideal for beginners who have little or no prior experience in digital marketing but have a passion for creativity and data-driven marketing strategies. Whether you are a recent graduate, a business owner looking to expand your digital presence, or a marketing enthusiast seeking to enter the digital marketing industry, this course will provide you with the essential skills to kickstart your journey in the digital marketing field..
Earned with Excellence: