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Master Certification in Digital Marketing

  • Last Update August 17, 2023
  • 0 already enrolled


Digital marketing encompasses all marketing efforts that utilize digital channels and technologies to promote and advertise products, services, or brands. Unlike traditional marketing methods, which primarily involve physical media and offline interactions, digital marketing takes advantage of the vast online landscape to reach and engage with a global audience. It involves various strategies and techniques, each tailored to the specific digital platforms and tools available.

Accredited By:

An ISO 9001:2015 &
Teacher Scientist Network Certified

Course Overview:


Welcome to the Professional Certification Program in Digital Marketing! This comprehensive 90-day course is designed for beginners who are enthusiastic about exploring the world of digital marketing and leveraging its power to drive business growth. With over 20 years of industry and teaching experience, our expert instructors will guide you through the core concepts of digital marketing, including SEO, social media marketing, email marketing, and more. By the end of this program, you will have a strong foundation in digital marketing strategies and tactics, equipping you with the skills to succeed in the rapidly evolving digital landscape.

Course Objectives:


– Introduce the fundamentals of digital marketing and its significance in today’s business landscape.

– Develop essential skills in website optimization and search engine optimization (SEO).

– Understand the power of social media marketing and content creation.

– Learn effective email marketing techniques to engage and retain customers.

– Gain insights into digital advertising and campaign management.


Course Structure:


The 90-day program is divided into ten modules, each focusing on core concepts in digital marketing:

– Understanding the basics of digital marketing

– Differentiating digital marketing from traditional marketing

– Exploring the digital marketing landscape and its various channels

– Basics of website creation and domain registration

– Introduction to Content Management Systems (CMS) like WordPress

– Designing user-friendly and mobile-responsive websites

– Understanding how search engines work

– Keyword research and on-page optimization

– Off-page SEO techniques and link building

– Introduction to PPC and Google Ads

– Creating effective ad campaigns

– Understanding ad metrics and optimizing ad performance

– Building an email list and segmentation

– Creating engaging email content and newsletters

– Measuring email campaign success and analytics

– Utilizing major social media platforms for marketing

– Creating compelling content for social media

– Social media advertising and analytics

– Crafting a content marketing strategy

– Creating various types of content (blogs, videos, infographics, etc.)

– Promoting and distributing content online

– Introduction to digital marketing analytics tools

– Measuring and analyzing website traffic and user behavior

– Reporting on key performance indicators (KPIs) and making data-driven decisions

– Understanding CRO principles and importance

– Identifying conversion bottlenecks and optimizing user experience

– A/B testing and improving conversion rates

– Developing a comprehensive digital marketing plan

– Setting realistic goals and defining target audiences

– Allocating budgets and resources effectively


Tools & Technologies :


SEO Tools:

Social Media Marketing Tools:

Keyword Research Tools:

Keyword Research Tools:


Course Essentials :

Earned with Excellence:
Your Certificate
of Achievement

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  • Course level: Beginner
  • Total Enrolled 0
  • Last Update August 17, 2023
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