The Indian marketing ecosystem has seen an exponential rise with social media taking a tight grip over the common masses along with the traditional mainstream media. We are at an exciting juncture in the business and economic history of India and need to market our products in the best way possible to compete with multiple players in the market. As more products are being launched every day, there is an increased demand for qualified, well-rounded marketers to take them to the market in the most effective way.
An ISO 9001:2015 &
Teacher Scientist Network Certified
Welcome to the Professional Certification Program in Digital Marketing! This comprehensive 180-day course is designed for experienced marketers and digital enthusiasts seeking to take their digital marketing skills to the next level. With over 20 years of industry and teaching experience, our expert instructors will guide you through advanced digital marketing strategies, data-driven decision-making, advanced SEO, advanced social media marketing, and more. By the end of this program, you will have acquired in-depth knowledge and practical expertise to develop and implement sophisticated digital marketing campaigns for maximum impact and ROI.
– Master advanced digital marketing concepts and strategies.
– Develop data-driven decision-making skills for marketing optimization.
– Understand advanced search engine optimization (SEO) and website optimization techniques.
– Implement advanced social media marketing campaigns for brand building and engagement.
– Explore advanced email marketing and marketing automation.
The 180-day program is divided into ten modules, each focusing on advanced concepts in digital marketing:
– Analyzing market trends and customer behavior
– Creating data-driven marketing strategies- Advanced competitive analysis
– Developing long-term marketing goals and KPIs
– Advanced keyword research and analysis
– Technical SEO for large websites
– Local and international SEO strategies
– Mobile SEO and voice search optimization
– Advanced Google Ads (AdWords) techniques
– Facebook Ads Manager optimization
– Display advertising and retargeting
– Budget optimization and bid strategies
– Advanced social media advertising (e.g., Facebook, Twitter, LinkedIn, Instagram)
– Social media analytics and insights
– Social media community management
– Influencer marketing strategies
– Advanced email segmentation and personalization
– A/B testing for email campaigns
– Automated email flows and lead nurturing
– Deliverability and spam management
– Developing a content marketing plan
– Creating engaging and shareable content
– Content promotion and distribution tactics
– Measuring content marketing ROI
– Advanced Google Analytics and other web analytics tools
– Analyzing marketing data for insights
– Data visualization and reporting
– Using data to drive marketing decisions
– A/B testing and multivariate testing
– Website usability and user experience (UX) improvements
– Landing page optimization
– CRO tools and best practices
– Mobile app marketing and user acquisition
– Mobile-friendly website optimization
– SMS and push notification strategies
– Advanced marketing automation platforms
– Integrating marketing automation with CRM systems
– Lead scoring and lead management
1. Comprehensive Digital Marketing Strategy
Develop a detailed digital marketing strategy for a real or hypothetical company. The strategy should include a thorough analysis of the target market, competitors, and industry trends, along with actionable plans for each digital marketing channel.
2. Advanced SEO Audit and Optimization
Conduct an in-depth SEO audit for a website and implement advanced on-page and technical SEO improvements to increase organic search visibility and rankings.
3. PPC Campaign Optimization
Optimize a pay-per-click advertising campaign (e.g., Google Ads or Facebook Ads) to improve click-through rates (CTRs), conversion rates, and overall return on ad spend (ROAS)
4. Social Media Advertising Campaign
Create and manage an advanced social media advertising campaign that targets a specific audience segment and measures its impact on brand awareness and lead generation.
5. Email Marketing Automation Workflow
Set up an automated email marketing workflow hat nurtures leads through the sales funnel, increases engagement, and drives conversions.
6. Content Marketing Campaign
Develop and execute a content marketing campaign that includes various types of content (blogs, videos, infographics) and leverages multiple distribution channels to drive traffic and engagement.
7. Data Analytics and Reporting Dashboard
Build a comprehensive marketing data dashboard using data visualization tools (e.g., Google Data Studio) to monitor key performance indicators (KPIs) and make data-driven decisions.
8. Conversion Rate Optimization (CRO) Experiment
Plan and conduct a CRO experiment on a website or landing page using A/B testing to improve conversion rates and user experience.
9. Mobile App Marketing Strategy
Create a marketing plan for a mobile app launch, focusing on user acquisition, retention, and engagement strategies.
10. Marketing Automation and CRM Integration
Implement and integrate a marketing automation platform with a CRM system to streamline lead management and automate marketing campaigns based on user behavior.
Tools & Technologies:
Social Media Marketing Tools:
Keyword Research Tools:
This program is tailored for marketing professionals, entrepreneurs, and individuals with prior experience in digital marketing who want to deepen their knowledge and expertise in the field. It is also suitable for digital marketing managers, consultants, and business owners looking to implement advanced digital marketing strategies for their organizations.
Earned with Excellence: